12 Aug '14

News Back-to-school pawnbroker ads 'play on fears of parents'

Critics say campaign by Albemarle Bond to help with school expenses risks exploiting anxiety of cash-strapped familiesA "back to school" advertising campaign by a pawnbroker offering help with educational expenses has been criticised as playing on the fears of anxious parents.Posters advertising the company, Albemarle Bond, show a smiling girl in school uniform with hand raised and the caption: "We can help with back-to-school expenses". Costs faced by parents at state schools, which include charges for uniforms and textbooks, have become a growing issue in recent years, with parents and teachers warning that many families are struggling to pay for adequate school supplies. But critics said the intervention by Albemarle Bond was unhelpful. Continue reading...

Read the full story in Guardian Education
Log in Join