What We Believe

We believe that every child should be loved and nurtured, as they are unique and special. That's why we believe so strongly in publishing the most engaging and inspiring materials.


You mean everything to us.

  • We want you to be able to trust us completely, in everything we do.
  • We believe that people work best when there is a foundation of trust.


We ensure that we create the best possible products for you, and we understand just how important the quality of our work is.

  • We always aim to exceed expectations, in all areas of our work.
  • We care passionately about making a difference in your life and in the lives of others - and we know that this will reflect into lives all around the world.


We are passionate about continually developing materials that make a real difference to you, and to other lives around the world.

  • We have a compelling desire to improve and to achieve, and to be more and more helpful to you.


We always try to do the right thing.

  • We always tell the truth and we take responsibility for our actions, understanding the importance of the service we provide to you.
  • We are honest and straightforward with you, and with each other.
  • We uphold the purpose, values and principles of Twinkl in every action and decision.


We have a clear vision of where we are going, and with your help, we strive to lead in the markets we serve.

  • We understand the importance of actively serving you, as our partners in Twinkl.


Loveliness makes Twinkl the special place it is.

  • We love what we do, take pride in our work and have fun.
  • Everything we do, it is made that bit more special because we live our motto: Be Lovely!