What We Believe

We believe in good old-fashioned values, but relevant to today.

Twinkl is about love

We are passionate about providing the largest and loveliest collection of primary teaching resources in the world.
We love what we do, take pride in our work and have fun. Everything we do is made that bit more special because we live our motto: be lovely!

Let's get to know each other

We believe that the key to creating successful resources and being a helping hand, is about building relationships. All of our fab users will tell you how lovely our resources are, that they trust us absolutely and that we go the extra mile to support them, when they need it the most.

We save time

We save lots and lots of time - that's what we're here to do. We're your little (or big!) helper when you need it the most and that's what we'll always be. We are all about the long-term. We are here to look after you and to support you in your career.

We believe in people

Our lovely Twinkl users mean everything to us.
We care passionately about making a difference through resources, support and advice, and we know that this will reflect into the lives of millions of children.

We love new, exciting and bright resources

We are passionate about continually developing teaching resources that enhance primary education and make a real difference to lives around the world. We love creativity, giving a voice to all and support to those with big ambitions.

We're professionals in what we do

We pride ourselves on being the only resource site in the world to employ a team of teachers, as well as a team of professional illustrators to design lots of lovely resources, just for you. We only make quality resources, so expect the best!

We value community

We continually work towards being THE hub for primary educators, worldwide. We believe in the power of community and understand the effect it has on raising educational standards as well as providing daily support and inspiration. We encourage everyone's participation, as we all have a valuable role to play.

We're real people too!

We're here to chat and help you, when you need it. We're just like you - a real person doing a job they love. We don't dress up what we do or how we do it, as we believe passionately in providing a straight forward and lovely experience - that's what we're here for!


We take responsibility for our actions, understanding the importance of the service we provide to our amazing community. We value transparency and we have the humility to recognise that we can always improve. We always tell the truth.

Size matters

We're not a large corporation and we like it that way - it gives us the ability to create amazing resources quickly and when you need them – it also means you can trust us.
Our size allows us to deliver a personal service, which is what we love to do